The website is an important weapon for a company’s brand development. It can perform multiple functions – establish your company’s online presence, showcase capabilities, generate leads and even transact business.
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The internet and other new technology has had a significant negative impact on the viability of traditional advertising methods such as direct mail, newspaper ads, yellow pages, telemarking, email marketing, and even TV and radio advertising.
Due to the internet with its vast quantity of information, and the fairly recent advent and widespread availability of smart phone, a large segment of the market no longer obtains their information from the advertising methods mentioned a while ago.
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