{"id":775,"date":"2015-03-04T11:57:10","date_gmt":"2015-03-04T11:57:10","guid":{"rendered":"http:\/\/ntsplhosting.com\/blog\/\/?p=775"},"modified":"2024-09-18T07:27:30","modified_gmt":"2024-09-18T07:27:30","slug":"ssl-certificates-now-boost-your-google-ranking","status":"publish","type":"post","link":"https:\/\/www.ntsplhosting.com\/blog\/ssl-certificates-now-boost-your-google-ranking\/","title":{"rendered":"SSL Certificates Now Boost Your Google Ranking"},"content":{"rendered":"<p><strong><i>Google announced on August 6th that HTTPS encryption<\/i><\/strong><b><i>\u00a0<\/i><\/b>\u2013 available exclusively from SSL certificates \u2013 will now be a positive factor for search ranking position and SEO.<\/p>\n<p>Mastering SEO and getting the best ranking for your site is important. Google is the world\u2019s most popular search engine by far and a majority of traffic for many sites, including personal websites, and especially for e-commerce sites, is driven by Google.<\/p>\n<p>Having SSL for your site is a good thing. Not only does SSL provide encryption via HTTPS, which protects your visitors\u2019 privacy and data, it also provides data integrity, so you and your customers know that their data or your website has not been tampered with. High assurance certificates (OV and EV certificates) also provide identity assurance so customers know you are who you say you are.<\/p>\n<p>Another benefit of SSL, you get a boost in your search ranking with Google. Currently, this is just a \u201c<b>very lightweight signal<\/b>\u201d because Google does not want to move too quickly and punish webmasters who are not yet ready to switch to HTTPS. Google has been an advocate for internet security for a long time, and all indications show that SSL will most likely become a more highly-weighted signal in the future, after websites adjust to the new change in Google\u2019s algorithm.<\/p>\n<p>This change is a result of tests that Google has been running on their search algorithms. Google\u2019s Webmaster Trends analysts Zineb Ait Bahajiji and Gary Illyses, mention that, based on the positive results of Google\u2019s test, where they tweaked their search ranking algorithms to incorporate whether sites use secure encrypted connections, the team decided to use HTTPS\/SSL as a ranking signal in its search results.<\/p>\n<p><b>It\u2019s important to know that the SEO boost only applies to pages protected by SSL<\/b>. So, if your website only has its login or checkout page secure, you will not be maximizing the benefit of your SSL certificate or Google\u2019s ranking update<b>. Enabling HTTPS encryption across your entire site is called \u201cAlways-On SSL\u201d or \u201cHTTPS Everywhere\u201d<\/b>.<\/p>\n<p>If you have any queries or concerns related to\u00a0<strong>SSL Certificates<\/strong>, please\u00a0<strong><a href=\"https:\/\/ntsplhosting.com\/company\/contact-us\/\">click here<\/a>.<\/strong><b><br \/>\n<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google announced on August 6th that HTTPS encryption\u00a0\u2013 available exclusively from SSL certificates \u2013 will now be a positive factor for search ranking position and SEO. Mastering SEO and getting the best ranking for your site is important. Google is the world\u2019s most popular search engine by far and a majority of traffic for many [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":1470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[34],"tags":[151,241,245,249,337,338,339],"_links":{"self":[{"href":"https:\/\/www.ntsplhosting.com\/blog\/wp-json\/wp\/v2\/posts\/775"}],"collection":[{"href":"https:\/\/www.ntsplhosting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ntsplhosting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ntsplhosting.com\/blog\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ntsplhosting.com\/blog\/wp-json\/wp\/v2\/comments?post=775"}],"version-history":[{"count":4,"href":"https:\/\/www.ntsplhosting.com\/blog\/wp-json\/wp\/v2\/posts\/775\/revisions"}],"predecessor-version":[{"id":37894,"href":"https:\/\/www.ntsplhosting.com\/blog\/wp-json\/wp\/v2\/posts\/775\/revisions\/37894"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ntsplhosting.com\/blog\/wp-json\/wp\/v2\/media\/1470"}],"wp:attachment":[{"href":"https:\/\/www.ntsplhosting.com\/blog\/wp-json\/wp\/v2\/media?parent=775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ntsplhosting.com\/blog\/wp-json\/wp\/v2\/categories?post=775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ntsplhosting.com\/blog\/wp-json\/wp\/v2\/tags?post=775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}